Domain Parking

Silicon House has exclusive tie-up with zer0parking.com, only company in India to provide Domain Parking and Domain Portfolio Management Services to small and mid size domain holders. Domain Parking itself is a new concept in India and zer0parking is one of the pioneers in the industry.

Domain Parking is the easiest way to generate revenue from your domain name. Be it a new domain or a name that you have grabbed to build content later, domain parking generates quick add-on revenue.

Every reseller account will be provisioned with a Domain Portfolio Manager, to park your idle domains and start earning the revenue.

Domain Parking / Portfolio

Domain Parking is an online advertising technique which is targeted at type-in traffic that a domain name naturally generates. For example, a domain name email.com can generate more type-in traffic which can be monetized using a web page which displays pay per click ads on the landing page. Domain Portfolio is a collection of hundreds of generic or potentially high revenue earning domains owned by a Domain Investor usually referred to as a Domainer. Similar to shares, the worth of a Domain Portfolio is determined based on revenue it generates at present, expected revenue it can generate if developed as a website or portal.

How to build your Domain Portfolio?

To build a successful Domain Portfolio, you must register or acquire domains that have potential for high type-in traffic. The following are the simple rules that you can keep while acquiring domains under your domain portfolio.

Do's

Generic Domains: Pick generic or simple or easy remember names. It might look like all the domains were already registered, but a focused approach will allow you zero-in on potentially high revenue earning domains.
Domain Extensions: Keep it in .com or .net as far as possible. The main reason behind this being they have international appeal and monetization will be open for all country users. But this does not mean you must not go for country level domains. Country level domains if properly picked can earn more revenue than a .com domain. Before going in for country level domains, do a research on what field will work better for them. For example, exports or tourism related domain will work for a country like Nepal than insurance. Also keep an eye on new domain extensions that pop up time to time and try to grab some generic names.
Next Generation Domains: If you feel that you have missed out the domain revolution in 90's, don't worry. Keep an eye on upcoming fields [ like nano technology, online advertisements etc ]. Try and register domains in these upcoming fields which will earn more revenue than a normal domain over a period of time.
Focused as well as accommodating: Acquire domains in fields for which internet is generally used. Example: jobs, software, movies, songs, friends etc.
You may also acquire domains in highly focused areas like medical tourism etc.

Dont's

Trademark Domains: Never acquire a trademark domain. While most of the ad feed providers themselves restrict this, there are still a lot of grey areas left. Still, it is a good thing to keep away from trade mark domains.
Putting yourself first: While acquiring a domain portfolio, look at the user and advertiser perspective rather than your own likes or dislikes. Be focused rather than investing in various fields. Imagine that you are managing shares instead of domains and do more home work on which field you are acquiring domains.

Tips ! - Avoid using lengthy domain names. Avoid using "-" in between the domain name. Avoid using short forms like 2 instead of "to" and 4 instead of "for"

Monetizing your Domain Portfolio

Once your have acquired your Domain Portfolio [ domain names ], you should monetize them to generate revenue out it. There are various ways in monetizing your domain names. The quickest and efficient way is Domain Parking.

Domain Parking is an online advertising technique which is targeted at type-in traffic that a domain name naturally generates. For example, a domain name email.com can generate more type-in traffic which can be monetized using a web page which displays pay per click ads on the landing page.

Maximizing Revenue from your Domain Portfolio [ Beta launched on selective ad feeds !]

Once your domain is parked, then the landing page must be properly optimized to generate more visitors and to display the most relevant click thro' navigational ads. Optimization is key to higher revenue generation. zer0parking uses state-of-the-art Artificial Intelligence based optimization technology.

Artificial Intelligence based optimization technology is a high end, self learning algorithm based multi-tier technology. While the basic structure of this technology being contextual, relevant comparison of premium keywords and in depth analysis of user analytics in delivering the ad feeds makes it more profitable than any other parking method. Since the system is self learning, the revenue per domain keeps increasing over a period a of time.